Three Day Weekend: An In-Depth Look Into Our Brand Story
You know the feeling: You pull up a perfectly-worn pair of jeans, zip up a new dress, or put on that super-soft sweatshirt from high school. All the good feelings come out to play. You feel comfortable, confident, and happy. You're practically a new person! I searched for years to see if there is an actual word for this feeling, but to no avail. While we can all agree on the existence of it, this feeling is still completely unique to each and every one of you.
Clothing is an essential but often overlooked part of your day. Your clothes are the first thing that touch your skin when you leave the comfort of your sheets. It's a tangible embodiment of your mood, a partner to your surroundings, and a manifestation of your values. Clothing immediately lays the foundation to build a visual narrative of who you are as a person.
What comes to mind when you hear that phrase? Is the excitement flowing through you yet? Are you checking your calendar, counting the days? Are you thinking about relaxing at home, or are you already packing your bags? What will you bring? What will you do with your time when it arrives?
A three day weekend tends to elicit happiness because it's been synonymous with having a little extra time to do the things you love. That might mean digging your toes in the evening sand or going on an early morning adventure, far outside the reaches of cell service. Your perfect three day weekend might include heading into the city to dine at the most exclusive restaurant in Manhattan or grabbing a latte at the tiniest cafe in Soho. It might be perusing an empty grocery store on a Tuesday because you work Saturday and Sunday. Maybe your perfect three day weekend means staying home, snuggling under a blanket and diving into a good book or catching up on your favorite shows. To you, a three day weekend might simply mean time to dedicate to your family, friends, or most importantly, yourself.
It's funny how three simple words can evoke such different ideas for everyone. While the phrase might have a unique meaning for each of us, one thing is consistent - it's a vehicle for your happiness. Three Day Weekend is not just a brand, we're not just a company, and we're certainly not just clothes. We strive to fully embody your happiness, whatever or wherever that is.
